SEO
&
Google Analytics

SEO

Search Engine Optimization

What is really SEO?

The main objective, when using SEO, according to the latest definition, is to assure a website’s visibility, along with its contents and other important details, on the Search Engine Results Pages by adopting and applying all the tactics, techniques, strategies and methodologies are known.

Great content is essential for a successful website but you need to write your content based on topics/words that people will use while searching. That’s the reason a smart SEO strategy starts by choosing the best keywords.

Another important term is “organic results”! Organic results denote those pages appearing naturally on the search page instead of showing up in the paid-for sections

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website development tools

Keywords

KEYWORD GENERATOR

Create website

For my website, I asked three ideas for finding keywords: website development, website developer and web designer. For researched keywords, I used Tool: Keyword Generator and MOZ. I looked at 10 Organic Results on Page One. Here are the keywords I used for my website.

Keyword ideas: "website development"

  • website development
  • website development costs
  • website development blog
  • website development tools

Keyword ideas: "website developer"

  • website developer
  • website developer near me
  • website developer costs

Keyword ideas: "web designer"

  • web designer
  • freelance web designer
  • web designer portfolio

Analytics

Web Analytics

What is web analytics?

It’s the collection and analysis of data relating to website visitors. Web analytics generally tracks page views, visits, unique visitors, and also finds out what visitors do when they visit the site.

On-site web analytics measures the performance of a specific website in a commercial context.

Google Analytics

It’s the industry standard for measuring website audience and even performance. You just add a small JavaScript code to your site and you will be able to access detailed statistics on a lot of different aspects of how users are interacting with your site.

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website development tools

Reports

Reports in Google Analytics

Create website

In Reports you will have all the main statistics of your website at a glance. You can find how a new user arrives at your site.

  • The direct source one is simply when the user types the URL of the site on the browser.
  • The referral is a link found on another site to your site.
  • The organic is the one that comes from the user typing a keyword in a search engine and finding your site.
  • The social is a link found in a social media website to the website that is being analyzed.

The reports Google Analyst can help you understand what needs to be improved for good website visibility. Here are some ideas:

  • Create external links, that is, you need to place links to your site on other sites.
  • Create social media accounts with external links and post information so that they start generating traffic to the site.
  • Create internal links between pages on your site.
  • Сreate a Blog on the site to update the site's content every week.
  • Research and place keywords.
  • Make XML Sitemap.

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